Sr. Creative Director ~ Designer
In a nutshell; I believe that any marketing material sets a tone for how a client feels about you, your company, product and or service. Everything a company puts out in front of the public is a sales tool, creating opinion and interest. Great looking sales and marketing materials, from your logo and package design to your sales collateral, are perceived as such and build a positive opinion about you and your company. If your potential clients already have a positive opinion of your company your sales job is much easier.
You can have the best business in the world but you need the opportunity to connect and great looking branding for your company, service or product is the first step to connecting in a positive way to your potential clients. The most important aspect of any product or service is to look good enough to pick up and try. This is important to me as when my clients succeed I succeed. Everybody is happy.
You may have the best product in the world but if nobody picks it up to try it it is the same as the rest.
After working 20 plus years at agencies and studios both large and small I realized that my skill set allows me to offer a wide range of services from design to creating and delivering press ready files to a printer. Once digital medium became the standard for creation I quickly realized I had the capability of a small advertising agency on my desk. This has allowed me to work with many great people and design many great brands.
Although over the years I have accumulated knowledge of several marketing mediums such as the internet (search engine optimization, user experience, information architecture, design and clean coding practices) I always have loved print most of all. Although I will consult in web based marketing I feel I am working in my strongest ability when designing packaging, labels and page design.
I also like to play with my kids, cook and listen to music.
Sometime around August of 1964 Bryan
Knox was conceived. Born May 6, 1965 the second son of Linda Knox,
now Linda Jackson, another story for another time. Bryan grew up,
went to Preschool, Elementary School, High School and College. Many
fun times were had.
Graduated from Central Academy of Commercial art (a private Commercial
Art and Advertising College) in Cincinnati, Ohio. With a degree in
advertising and commercial art. I moved to Chicago to work with
Wasselle Graphics as a graphic artist creating key-line, mechanicals
and artwork for ads and comprehensive packaging concepts.
Accepted a position with Leo Burnett, Chicago. Working on accounts
as a graphic production artist for clients such as Phillip Morris,
Keebler and Dewars. I was able to flex the design muscle with some
of the best layout artist in the market.
The best thing to ever come into Bryan's life was delivered on the
morning of March 23rd, Sarah Nicole Knox. The following year I moved
the family to Central Kentucky to raise my daughter around family.
Took a position as Sr. Director of Production and New Media at Cornett
Advertising, an influential Advertising agency in Lexington, Ky.
I worked directly with clients to develop
and produce logos, web sites ad advertising materials for the growing
client base of the agency. Interjecting design ideas into an infant
internet market and progressively building a strong skill set. The
Internet was slowly beginning to gain popularity as a marketing
tool the web development industry began to shift to the ad agencies.
This was a great opportunity to gain client interest by learning
web development and marketing. My main interest was information
architecture and search engine optimization. Something that was
not often done in the early years of the web. Although the rules
have changed over the years it is still a viable part of web development.
Bringing the Internet to clients as a marketing tool instead of
another brochure, created clients who understood return on investment.
Teaching them the power of using the Internet as the tool it was
designed to be.
Moved back to Chicago to take a position with Kaleidoscope Imaging
to start a web development department to facilitate clients needs
for web design/marketing and development. Now with guns loaded,
I offer the ability to design, develop, optimize and submit to search
engines effectively along with the web marketing experience to back
I decided to work for myself and on my own terms, acting as representative,
consultant, and designer. My one on one approach works well and is
cost effective for my clients. Offering design services that cover anything printed as well as designing and consulting web development from overall aesthetics and functionality to search engine optimization.
Still doing what I do but shifted gears towards more print design with a focus on brand and package design.
Ditto. With the exception of the birth of Emma Knox in September.
The highlight of the year and my biggest fan.
Still doing what I do and in December Henry Knox was born. Big fun
in the future.
Looking forward to a new decade.
Been focusing mainly on package and page design and enjoying it. Logo design and sales collateral design currently listed on Thumbtack.com.
Looking forward to another great year loving what I do and doing what I love. I have great clients and work on great projects to better promote the image and brand of excellent products. Call me if you want to chat about what can be done for your product or brand. I have 20 years experience with 9 years focusing on brand development, from logo to label and package design to sales collateral. Lets see how we can take your idea into reality.
So far so good.